Why a Cleaning Business is the Perfect Startup
💰 Low startup costs ($300-$500 to begin)
📈 High demand (83% of homeowners hire cleaners)
🔄 Recurring revenue (60% of clients book weekly/monthly)
Real Example:
A single mom in Texas started with one vacuum and a Facebook ad—now earns $8K/month with 3 employees.
Step 1: Choose Your Niche (The $5K/Month Formula)
| Niche | Avg. Job Price | Clients Needed for $5K |
|---|---|---|
| Residential Cleaning | $120-$200 | 25-40 clients |
| Airbnb Turnovers | $80-$150 | 35-60 turnovers |
| Office Cleaning | $200-$500 | 10-25 contracts |
| Deep Cleaning | $300-$800 | 7-17 jobs |
Pro Tip: Combine recurring residential + one-time deep cleans for steady income.
Step 2: Legal Setup (Under 1 Hour)
📌 Business Name: Check availability at [yourstate].gov
📌 LLC vs. Sole Prop: LLC recommended ($50-$150)
📌 Insurance: Bonded & insured ($30-$50/month)
📌 Bank Account: Separate from personal funds
Step 3: Equipment & Supplies (Under $500)
Starter Kit Essentials:
Backpack vacuum ($150)
Microfiber mop + bucket ($40)
Cleaning caddy ($20)
Basic chemicals ($50)
Uniform shirts ($30)
Hack: Buy wholesale at Sam’s Club or WebstaurantStore.
Step 4: Pricing That Attracts Clients (Without Undercharging)
Residential Pricing Formula:
$25-$50/hour (based on local rates)
OR $0.10-$0.20/sq. ft. (e.g., 2,000 sq. ft. home = $200)
Example Services Menu:
| Service | Price |
|---|---|
| Basic Cleaning (1,500 sq. ft.) | $150 |
| Deep Cleaning (Kitchen + Baths) | $250 |
| Move-Out Cleaning | $300 |
Script for Upselling:
*"Most clients add our fridge/interior window cleaning for just $25 more—would you like that today?"*
Step 5: Landing Your First 10 Paying Clients
Free/Cheap Marketing Tactics:
Facebook Marketplace Ads ($5/day):
Post before/after photos
Offer 20% off first clean
Nextdoor.com:
Answer cleaning questions → subtly mention your biz
Local Partnerships:
Trade free cleans for Realtor referrals
Partner with Airbnb hosts
Craigslist Gigs Section:
Bid on office cleaning RFPs
30-Second Pitch Script:
"Hi [Name], I’m [Your Name] with [Business]. We help busy families enjoy spotless homes without lifting a finger. Right now, we’re offering 20% off your first clean—can I schedule you for Tuesday or Thursday?"
Step 6: Systems to Save Time (Scale to $5K+)
Automate These Tasks:
📅 Scheduling: Calendly or Setmore
📝 Invoicing: Square or QuickBooks
📲 Client Comms: WhatsApp Business
Step 7: Hiring Your First Employee ($5K/Month Breakthrough)
When to Hire:
When you’re booking 15+ jobs/month
Outsourcing: Pay $15-$20/hour (vs. keeping 100% profit)
Reddit Secret: Hire stay-at-home moms—they often want flexible part-time work.
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